Writing / Editing Services

Business Writing, Copywriting, Ghost Writing

“The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning.” - Mark Twain

Solid writing will help you:

1. Reach your business goals…
   Business Plans
   Marketing Plans
   Grants
   
   Well-researched, thoughtful business writing will:
   • Educate potential investors (including banks) about the true state of your business and its growth potential;
   • Prevent you from making mistaken assumptions about your competition and your target market;
   • Help you successfully define your business goals; and
     
   • Define the messages and language you want to reinforce in your marketing communications materials.
     
     
2. Acquire clients…
   Brochures
   Postcards
   Websites
   
   Snappy copywriting on marketing collateral can:
   • Ensure that your marketing materials actually get read by your customers;
   • Encourage visitors to your website to keep reading and convince them to buy what you're selling;
     
   • Make you stand out among your competitors; and
     
   • Reinforce your brand identity through a consistent writing style.
   
   
3. Retain clients and prospects…
   E-Blasts
   E-newsletters
   Blogs
   Social Networking Tools
   
   A well-written newsletter or blog can do several things, including:
   • Drive traffic to your website
   • Keep you in the forefront of your clients' minds;
   • Establish you as an authority in your field;
   • Convey information on trends in your area of expertise that can stimulate more business;
   • Update clients about your activities, events, and important deadlines; and
   • Reinforce a more personal, responsive relationship with clients.