Public Relations
Crafting and implementing PR strategy
“The caterpillar does all the work but the butterfly gets all the publicity.” - George Carlin
Is your business not getting the media exposure that you know it could? Public relations is a piece of the marketing mix that no business can afford to ignore. Besides attracting the occasional news blurb and calendar listing for your events, we’ll help you shape a strategy and develop a more cohesive plan for attracting significant attention from the print, broadcast and web media.
Start writing down questions that people ask you about your business and take the time to write down well-crafted answers. This will not only help prepare the next time these question are posed in a networking or other business-related setting; it will help trigger ideas for articles that you can write for publications and pitch to interested journalists as well as for workshops or classes you might want to host.
http://www.mixedmediapdx.com/questions/how-do-i-get-started-in-crafting-a-pr-strategy
Consider writing first for trade publications in your industry. Write down the ideas and techniques you've used that have garnered results. Don't assume that the knowledge you've earned over the course of your professional experience is obvious or lacks value. You wouldn't be in business if you didn't know a thing or two about your industry. Next time someone tells you, "That's a great idea!" in response to an idea you have for your business, write it down and see if it can be developed into an article. (Don't have time, you say? Give Mixed Media a call. Our pens are always poised and ready.)
http://www.mixedmediapdx.com/questions/what-publications-can-i-write-for