Public Relations

Crafting and implementing PR strategy

“The caterpillar does all the work but the butterfly gets all the publicity.” - George Carlin

Is your business not getting the media exposure that you know it could? Public relations is a piece of the marketing mix that no business can afford to ignore. Besides attracting the occasional news blurb and calendar listing for your events, we’ll help you shape a strategy and develop a more cohesive plan for attracting significant attention from the print, broadcast and web media.

One way to start is to consider writing an article yourself. You’re knowledgeable about something, or you wouldn’t be in business. If you have trouble coming up with ideas, start paying attention to what questions people ask you the most. Chances are, that’s where your best articles lie. Your community papers are always your best bet, but don’t shrink from the prospect of writing for trade and local magazines, if not larger consumer publications. Don’t worry if you’re not confident in your writing skills. Just get your ideas down on paper, and we can help you craft it into a marketable story.

You will likely find an idea for a workshop stem from this exercise, which is yet another way to attract media attention to your business. You won’t have to look far for a place to host a workshop. Consider the local business and trade organizations first, but don’t forget about venues like Umpqua Bank in the Pearl and the downtown branch of the Multnomah Public Library. Better yet, organize a whole day of workshops with related businesses and create a mini-conference.

If you find your head spinning at these ideas, remember to keep it simple and to start out slow. Don’t neglect the opportunities that present themselves to enhance your media exposure. If you find yourself needing any assistance, contact us.